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Newsletter: 6 Ways to Reduce Bounce Rates

Search engines use user behaviors to determine whether your webpage and even website remain relevant! 6 Ways to Reduce Bounce Rates Use these six ways to reduce bounce rates and avoid the perils of negative user behavior leading your webpage and website to spiral out of the search results. Studies show using Action Words and Identifiers in your page titles and inbound link text decrease your ...

Google Alerts Tutorial

Google Alerts provides a passive method of keeping oneself updated about things one wants and needs to know about. One can track one's competition in ways one may never thought possible. This short Google Alerts tutorial about Google Alerts will teach how to use them to one's advantage. What are Google Alerts? Google states, "Google Alerts are emails sent to you when Google...

Never Start Your Page Title with Your Brand

In Google's Webmaster Tools help section, Google suggests including your branding in your page titles. I'm going to tell you why you should not and how to do it correctly, if you must. You Should Never Include Your Branding in Page Titles Because: No One Cares – people search for webpages that provide them with solutions to their problems. They do not care who provides...

Google Changes Search Result Page Titles

Far too often page titles that appear in the search results fail to identify what the searcher can do on the recommended webpages. To help searchers understand the purpose of the webpage, Google changes the page title. According to Google research, these altered titles increase click-thru rates and reduce bounce rates. What Types of Page Titles Does Google Change? According to ...

Does Google Index All Pages Listed in XML Sitemaps?

Ascender conducted a study to compare the effectiveness of XML sitemaps and well-developed website infrastructures in getting Google to index webpages. The Hypothesis Based upon experience, Ascender hypothesized that a well-developed website infrastructure outperformed XML sitemaps. The Study Size We selected 75 websites to study. To make things easy, we divided the websites ...