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Return on Investment… How Do I Calculate It?

Calculating Return on InvestmentBusinesses of every size are concerned about their return on investment. All investments, whether time or money, must generate a positive return on the investment in order to remain in business. The return on investment for advertising is often the hardest to calculate due to intangible evidence used in the equation. Pay-per-click (PPC) advertising offers a ...

Conversion Optimization Testing Process

My first social experiment, a study in jury dynamics, was an utter failure. Although my college professor assisted me, I was still in control and being an educator she allowed me to learn from my mistakes. Thank you very much Barb, I did learn a lot. You see, I included too many variables and the wrong type of measurement.I separated the participants into groups of 12 and provided them real life ...

Comparison of SEO and PPC

Many clients come to us with the false impression that SEO (search engine optimization) and PPC (pay per click) are relatively the same thing. This is where the internet community and the small business owner’s share their biggest mis-understanding. Search Engine Optimization Search engine optimization focuses upon organic (free) search engine results. These are the ten results ...

Links to Search Directories

Alphabetical List of Search Directories 000directory 00link 01320 Free General Directory 0zero7 01webdirectory 1 A Directory 1 Biz Directory.com Cambodian 1goDir Web Link Directory 1 Stw 1WebDir Web Link Directory Submit Link, URL, website to our free seo friendly web directory. 3w Index General Purpose Directory at 499Here.com 5 Stars Directory 7si.Org Human ...

Top Dirty Linking Tricks

Search engines use links to determine authority and relevance to particular keywords and phrases. For both ecommerce SEO and local SEO, reciprocal links or link trading remains one of the most often used methods of acquiring links. Unfortunately, it can also lead to your link partner getting a better deal than you receive. Use the following top linking tricks to determine if you're getting ...